Looking ahead, the long-term:
Marketing new inventions and new products is quite different than marketing established ones. There is a whole new set of guidelines to employ. You’ll discover that large, established companies are generally not very good marketing partners, but there are plenty of smaller ones eager to be your partner.

You will probably not be the marketing expert with your inventions like Ron Popeil is with his (Pocket Fisherman, rotisserie and others) but you must understand invention marketing and you should know what marketers in the field of your invention are looking for.

What you will learn:
There are many different roads to profit:

• The entrepreneur’s market; serving the niche
• Four marketing strategies - defensive, offensive, out-flanking and guerrilla warfare
• How to mass market on the internet
• What niche marketers look for
• How to qualify invention potential through sales research
• Price elasticity and Market pull-through
• How to determine retail, wholesale prices
• Buying influences–serving two or more customers
• Applying PQM in the marketing department
• Expanding sales through licensing and private label
• Sales plans and financial forecasting