Develop winning design strategies
Why do some inventions sell and others fail? There are several factors that contribute to creating inventions that sell, and there are several factors that will guarantee they won't sell! New innovations must outperform present day products, but they must satisfy many other criteria in order to be mass-produced and sold.

You will also learn some underlying secrets that will be revealed in this segment. Apply all these tenets to your inventions and you’ll be on your way to developing highly desirable products.

What you will learn:
Dazzling products are essential to having a successful invention:

• The number one problem inventors encounter
• Why invention starts with Customer Driven Innovation (CDI)
• Why EVERYONE has competitors
• To write a Product Introduction Summary
• Market creation vs. market share
• Designing so that form follows emotion
• How to dazzle customers; it’s the sizzle that sells!
• Dovetailing product development with patent writing… it reinforces the claims
• How to define patentable features