The road to earning royalties from your invention:
Licensing does not have to be complicated. If you follow certain basic tenets you can learn how to professionally present and garner interest from prospective licensees. The traditional approach to licensing will be dispelled in this segment. You’ll learn how to create a true win/win situation. Nor does licensing have to cost you a bundle. The best way to license happens to be the most economical way as well.

Licensing can be also be a means to capture markets your company will not want to pursue. Best of all, with licensing as a part of a company’s long term strategy, it can effectively serve to preserve the product line. If you are considering licensing as an alternative or as product line expansion, this highly informative action-packed segment will have a dramatic impact your perspective of licensing, partnering and cooperation in commerce.

What You Learn:
You can license all forms of intellectual property.

• The different types of intellectual property licenses
• Anatomy of a license, sample license agreement
• Licensing strategies & incentives
• What licensees look for in a new product offering…the importance of applying PQM
• How to approach and talk to potential partners
• How to present a license
• Why you don’t negotiate a license!
• How to use the three basic negotiating tenets of "power, information and time" to your advantage