Culturing innovation throughout your organization:
Because of the value contribution that patents make to corporate wealth, it¹s now critical that all managing departments, not just engineering or legal department managers, integrate patent management into their daily routine. Managers generally understand how patents affect the engineering and corporate legal departments, but how do they affect HR, the IT department, marketing, or finance?

Patent Quality Management (PQM™) brings together everything that you've been presented in the Patents In Commerce series, and push shape to the entire process that you can apply throughout your company - no matter what size.

What you will learn:

• How to tie a patent and intellectual property strategy to your business objectives
• Why patents are important to every department, and how to implement a PQM program company-wide
• Why it is important to cultivate innovation from every member of your organization
• How to keep a perspective on the overall intangible asset value creation - not just on the patent or product value
• How to bring together your inside and outside team members to create a powerful innovation machine