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Mayer
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Andre Lake Mayer
CEO of Twister Sisters
Andre is the Founder and CEO of Twister Sisters Inc., an
intellectual property management, marketing and product
development agency.
She has 15+ years experience in the development of
entertainment, lifestyle and youth-oriented consumer brands and
products. As Director of Licensing for Lucasfilm, Ltd., for
five years, she oversaw one of the most lucrative licensing
brand franchises in history, Star Wars, and spearheaded the
Stars Wars Episode I domestic licensing effort by growing the
business over 350%.
As Executive Director of Licensing for Viacom Consumer Products,
from 1990-1995, she was responsible for the strategic planning
and monetization of all Paramount Pictures film, television and
corporate assets including: Star Trek, Viper, Wayne's World,
Forrest Gump, Addams Family, Brady Bunch, Congo, Duckman, The
Busy World of Richard Scarry and Madison Square Garden.
She has experience in twenty-five plus industries, has worked
actively in consumer promotions and retail development and has
negotiated hundreds of licensing agreements.
Ms. Mayer earned a BA in Psychology from UCLA. |
